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April 14, 2020 2 min read


Hygge – we hear the word everywhere, but what does it really mean?! Hygge, pronounced ‘hyoo-guh,’ is the feeling of coziness that leads to contentment. How lovely does that sound?! A state of mindfulness experienced by those who slow down and live authentically. Those Danes really know how to do life! The idea has existed in Danish culture forever. Think about those sweet holiday moments; getting cozy by the fire with your people and a good book or sweet treat in hand. JUST. HEAVEN.

Our favourite apparel for these hygge days consist of our fleecy, buttery soft crews (aka sweatshirts). Cozy is the name of the game and our crew is thego-to. Don’t yet have a go-to snuggly crew in that closet of yours? Have no fear Ponytail Posse, we got’cha covered!

All About The Crew 

Our cozy-as-heck crews designs are created and printed in Alberta, Canada, and are the best for hanging out after yoga class, relaxing around the campfire or taking it slow on Sunday morning. They are super soft and feminine with the ideal amount of slouch. We can promise you that our sweatshirts will be your new best friend, having you feeling hygge in no time. You’ll want to wear it every. single. day. (and miss your fave when she's in the wash!)

Even better - every one of our crew styles is fair trade and ethically sourced. We chose our North American crew supplier because they are WRAP (Worldwide Responsible Accredited Production) certified, meaning they believe that every employee should be treated with dignity and respect. We also want to protect the outdoor world that we love so much, right mountain gals? Our crew suppliers recycle and repurpose as much as possible. Amazing!

Crew Spotlight: The BE KIND Crew 

Our BE KIND crew is a customer fave because of its powerful message and dreamy colour range (helloooo mauve)! More importantly, 10 per cent of each BE KIND apparel sale goes towards local charity (we lovingly and mindfully choose a new charity 4 times a year), so that you can feel good about doing good!

Get hygge, girl, and feel about the ethically-made and cozy-as-heck crew you love!