Lace Brick Design

Style Your Adventure

Fall for Our F | W ‘18 Collection

We’re about to spice up your Fall with our brand new F | W 18 Collection! We’ve designed a line just for YOU! New crews, toques, jewellery, and a gorgeous new adventure bag.

Our F | W 18 Collection is simple, stylish, and highly-anticipated. We’ve kept it pure and classic this round and have redesigned the ever-popular Mountain Girl sweatshirt in a fresh, aesthetically-pleasing design!

Ever upping the game, we’ve added gorgeous new toque colours in the season’s most popular shades…hello rust and turquoise! Our Adventure Bags have continued to be an adored good and we have added a stunning and season-appropriate brown+orange version…you’ll go wild over this one! As always, you can still order your faves from the website too.

Happy shopping, Ponytail Posse!


Same mountain girl theme, new crew design! Pair this cute black crew with a pair of ripped jeans and boots for that comfy, laid-back autumn vibe. Bring the mountains with you wherever you go, Mountain Girl!

MTN GRL Sweatshirt | Lace Brick Design

Wood Alpine Necklace

Adventurer by day, trend-setter by night! This pretty pendant will add to any outfit and create the perfect touch of adventure! Add our Wood Alpine necklace to your ever-growing, nature-inspired, exploration-aspiring jewellery collection!

Burgundy Mountain Girl Crew 

You’ve asked for this colour and design combo, Ponytail Posse, and here she is – a Burgundy Mountain Girl Crew! A classic Lace Brick Design crew, add this Autumn-inspired colour to your everyday outfit!

Burgundy Mountain Girl Sweatshirt | Lace Brick Design

Orange + Brown Adventure Bag

You’ve asked for it and here it is, Ponytail Posse: a new Adventure Bag! Take this beauty on the road, in the car, on a plane – we promise it’s strong and it holds EVERYTHING. With a trendy Autumn pattern and small zipper pocket inside, this bag will soon become your favourite road trip companion!

Mountain+Stars Wood Studs

Adventure is your middle name and you love to look sassy and stylish! Let these Mountain+Stars Wood studs spark adventure in your everyday life, whether you’re exploring the mountains, working hard at the office or home with the littles!

Buffalo Sweatshirt | Lace Brick Design

Buffalo Crew

Let your spirit roam free in this gorgeous Buffalo Crew! Add this grey and peach cutie to a pair of denims and trucker hat outfit for comfort and style. We call it the perfect daydreaming crew! You’ll get compliments from left, right and centre! You know you want it Mountain Girl!

White Mountain Girl Hoodie

Introducing Lace Brick Design’s first hooded sweatshirt! Soft and stylish, Mountain Girls know how to keep cozy and look good! The mountains are calling and you must goooooo, Mountain Girl!

And the fun doesn’t stop here – SHOP the rest of our fab F | W 18 Collection and style yourself in new Lace Brick this Autumn!

Boot Stompin’ 2018 Stampede Collection

Farm Girl Tank | Lace Brick Design

Howdy Babes! Countdown to the Calgary Stampede is on!! Every restaurant, pub, store and shop is about to go full-blown Western in this city, so get ready to see hay bales and cowboy hats galore! We’re really psyched about Stampede this year especially with the release of our 2018 Stampede Collection!!

Our brand new collection of tanks and accessories allows you to connect with your inner urban cowgirl and really flaunt your love of the all things western this year! We are also super excited to collaborate with local artists on this new collection: TFB Leather designed two of our Stampede 2018 Collection pieces and Rose & Lita styled and photographed the goods (the photos are absolutely drool-worthy!)…keep reading as we reveal the masterminds behind this AH-MAZING shoot & discover a 20% off code for the new collection!

Farm Girl Hat | Lace Brick Design

Farm Girl Hat

Who says you can’t work and look stylish?? After a long winter, prepare for the much-anticipated annual summer heat wave with our adorable Farm Girl Trucker Hat. This cutie gives you that laid back look without sacrificing style. Wear it any way you want because, girl, this hat looks goooooood!

TFB Bracelet

Maybe you’re not a jeans and cowboy hat kind of gal…that’s ok…go urban cowgirl and add one of these gorgeous Limited Edition Calgary Stampede TFB Bracelets to nail the chic cowgirl look this year! Ben Forster handcrafts and designs each and every bracelet so that they are unique and feminine with a Western flare. Get your glam on, Cowgirl!

TFB Bracelet | Lace Brick Design
Horseshoe Necklace | Lace Brick Design

Horseshoe Necklace

Don’t forget your lucky charm, Girl! This dainty Horseshoe Necklace will hang perfectly on your tanned chest while you enjoy the warm summer days wandering around the Stampede grounds. The wild 10 days of the Calgary Stampede only come once a year, so giddy up and snag it now!

Cowgirl Tank

Saddle up, cowgirl, it’s that time of year again! Time to pull out those Wranglers, dust off your cute cowgirl boots and two-step the night away in our Limited Edition Cowgirl Tank. Add this super soft number to your urban-western wardrobe and have everyone asking, ‘Where did you get your tank? I love it!’. Hit Stampede 2018 in style this year!

Mustard Tassel Necklace | Lace Brick Design
Black Hexagon Necklace | Lace Brick Design

Black Hexagon Necklace

Add some class to your cowgirl wardrobe this Stampede! This Black Hexagon Necklace is simple yet elegant, flattering your neckline with its geometric shape and glittering chain. Whether you’re dancin’ in Nashville North or cheerin’ on the chucks at the Grandstand Show, this necklace is a must!

The Incredible Rose & Lita!

Don’t forget to check out our wicked stylist and photographer team, Rose & Lita Shelby @wildroseretro + Jesse

Whether you’re looking for edgy-chic or wild-retro, Rose & Lita knock it out of the park each and every time with their vogueish fashion shoots. This vibrant duo work together to model, style and photograph your products with a unique & feminine flare. Perfect for social media, websites, catalogs and really any marketing whatsoever, Rose & Lita provide an unparalleled level of chic service in the Calgary area. Still not convinced? Visit their Instagram pages: @wildroseretro + to get lost in the world of everyday, urban-cowgirl photography – and keep your eyes open for some of our new & signature tanks featured on their kickass feed!

Well there you have it, our brand new, boot stompin’ 2018 Stampede Collection, can we get a yeeeeehaaaaw?! These beauties are gonna go quick so head over to the new collection to start browsing now! Hit the Calgary Stampede 2018 in style from head-to-toe this year!

Happy Stampeding Cowgirl!

PS Use code STAMPEDE18 for 20% goods from the new collection!!

The Best Advice Your Mom Ever Gave You!

Road Trip Rule Tank Top | Lace Brick Design

Happy Spring, Ponytail Posse! We are so so happy that the snow has left and we can finally see some green grass springing from the dirt. With the month of May, we anticipate beautiful flowers, warm sunny days and of course the celebration of Mother’s Day!

Whether you call her in tears or laughing hysterically, somehow mom just always seems to know the right thing to say. We find comfort in the words coming from the strong woman that raised us! What is the best advice your mom has ever given you?! We asked you babes (over on our Instagram) to share the best advice your mom ever gave you so that we could pass the sage words on to our fellow Ponytail Posse members. Here are the top 5 answers submitted by YOU!

Love Studs | Lace Brick Design
  1. “Always know your loved and never stop with your dreams” – @aubb___
  2. “Remember if something goes wrong, if it wasn’t part of the plan, it is now.” – @saragirletzart
  3. “It’s not all about winning, being the faster or the strongest. Just go out there and have fun.” – @c__kidd
  4. “Be yourself.” -@mandlucy
  5. “Girls can do anything. Because she instilled that in me, not only do I run my own business but I am the farmer and not the farmer’s wife.” – @farmgirljolie
Alpine Necklace | Lace Brick Design

We couldn’t have said it better ourselves! Five pieces of advice aimed to empower us, love us and push us to always strive for more. We are eternally grateful for the strong mothers who raised us to be the fierce, independent women that we are! Without them, we might be lost, wandering around without their infinite wisdom running through our minds day in and day out. Time doesn’t matter…be it 8am or 10pm, moms always seem to have the best advice when it comes to cooking, relationships, trouble with work or simply how to do your laundry without completely ruining your fave new dress!

To show our love and appreciation to all you beautiful mothers out there, we are offering a 20% discount on all of the goods you love this weekend ONLY! Whether you want to treat yourself or send some love to a mom far away, we want to help make this day unforgettable for you. Use the code MOTHERSDAY20 at checkout!

Happy Mother’s Day, Babes – we are honoured to be a part of making your day just a little bit better!

Shop Now

6 Ways We Keep it Canadian!

Canadian Girl Tank | Lace Brick Design

We heart keeping it local! As a small business, we do our absolute best to keep everything we do Canadian whenever we can! The trickle-down effect of our business choices are at the forefront of our minds and we ask ourselves, “Why the heck wouldn’t we want to support all the amazingly talented Canadian creatives around us?!” Making mindful and meaningful choices about where we source our goods, Lace Brick Design is a proud supporter of shopping local and supporting local growing businesses! 

1. When it comes to our products, we want to make sure we are bringing you the highest possible quality goods as well as support our neighbours. Many of our manufacturers are spread across Canada and North America, making our plenty of our items proudly Canadian-sourced. If you haven’t checked out our trucker hats yet, give them a look because they are all designed by our wonderful graphic team and printed in beautiful Vancouver, British Columbia. We don’t stop there! Our apparel printer is a grassroots print shop located in Northern Alberta. When it comes to sourcing, we have researched the best possible options and chosen Canadian producers when we can!

2. We love to give credit to the virtual creatives and background workers of our team. These awesome humans keep our company running as smoothly as it does and we SO appreciate everything they do! We currently enlist the work of four Canadian freelancers. Our graphic designers live a truly authentic adventurous life in southern Alberta and match our brand ethics perfectly! All of our business cards and larger graphic needs are brought to life by Little Rock Printing in Calgary’s very own Inglewood. We can’t forget to tell you all about our fabulous website that is hosted by TWT, a local Calgary tech company who help us run a kick ass website every single day. And when we package up your online orders, we use Canada Post for all shipments that are delivered right to your very door!

3. We source and produce locally as much as we can and we also do our best to participate in the local community. Lace Brick Design is a popular name in the local scene of small shops and local markets. Calgary, Red Deer, Cochrane, Edmonton, Saskatoon, and Olds markets – you name it, we want to be there! We are a local brand for the local female; we want to know our community!

4. We employ local go-getters in the community for tasks anywhere from the production line all the way up to the point of sale. 100% thankful for our hardworking, enthusiastic and kind-as-heck local girls!

5. Lace Brick Design proudly supports many local fundraisers and gives back to the community, to foundations like Women in Need Society, TreeEra, the Humboldt Broncos’ Go Fund Me and the Red Cross.

6. All 60+ of our retail partners are proudly Canadian! You can visit our website to see the map of Canada and all of the wonderful shops that carry our goods. Visit here to find the shop nearest you!

We heart our local creative community! We are so proud of all the Canadian talent that surrounds us and we couldn’t be happier to help support them! You can do the same, Ponytail Posse… Find local coffee shops in your area or the small brunch places with the best hash browns or those awesome independent clothing stores that sell apparel from small businesses like ours. We love that you are mindful of where your products are coming from and choose local whenever possible!

Spring+Summer 2018 Collection

Our Spring+Summer ’18 Collection is an ode to hittin’ the road for a wild and unforgettable girls’ trip. Designed locally with core values of kindness and authenticity, the current collection will inspire your inner fearless explorer. You will resonate with these on­-trend Lace Brick Design goods and say to yourself, ‘That’s totally ME!’ when you eye the perfect tank, trucker hat and necklace for your summer adventures! Whether you are camping, hiking, exploring or cruisin’, we can guarantee that some Lace Brick Design swag will make your adventure that much better and stylish as heck!

Within our latest Collection, there are new perfectly-formed tanks, feminine trucker hats and summery necklaces that will leave you weak in the knees. Did we mention that we’ve brought you a gorgeous new Adventure Bag?! Grab this new bag to make all your May-June-July-August adventures chic, chic, chic! Check out all these fab finds on the website, babes, because these new designs are just for YOU! PLUS you can still order your faves from the website too!!

Scroll down to peek at some of our Collection favourites or check out our 2018 Spring+Summer Collection to start shopping now!


Another tank because, well, summer is FINALLY on its way!! Be the change. BE KIND. Our Be Kind tank is simple & cute with a message that reflects a universal value we all adopt! Let’s be kind, true and honest in everything we do, Ponytail Posse! This little number comes in black with either white or gold print so that you reflect whether you’re feeling classic or chic.


Adventure + Nature + Style = a Lace Brick Design Buffalo Trucker Hat! Combine your love for the outdoors with our fresh, summer-inspired colour palette for this year’s cutest cap! Grab one of these to add adorable summer style to your shorts and tank top combos.

Psst… Check out the tank section for the matching design. 


Celebrate summer with this pretty turquoise chain…perfect with your tanned skin! Wear your hair up in a sassy ponytail or down with beachy waves – this necklace will flatter any hairstyle, neckline and outfit with its summery tone and delicate design!


Powerhouse females unite! Let’s support, encourage, and empower one another as we navigate our way through the big, bad boss world. Add one of these GRL BSS tanks to your ever-expanding boss-babe wardrobe and shop for a friend who you think is kicking some serious girl boss tush out there!


Celebrate another trip around the Summer sun with this brand-new colour of Adventure Bag: Teal & Brown! Perfect for road trippin’, car campin’, and mountain travelin’, this bag will serve as the perfect-sized trendy carrier for all your summer adventure needs. You never knew you needed this beautiful bag until you were carrying it in your very hands. Stuff your shoes, clothes, toiletries, jewelry and jackets inside this trendy bag – we promise they’ll fit!

Well Posse, there you have it! Our brand new, locally designed Lace Brick Design Spring/Summer ’18 Collection! After months of planning and preparation, the wait is over. With designs this hot, we anticipate a rush of excitement so snag your size now!

Happy Shopping!

Spring+Summer 2018 Collection

Meet Your Lace Brick Design Team

Logo | Lace Brick Design

Ponytail Posse, have we got a treat for you! Behind every shiny necklace, cozy campfire blanket and wicked adventure bag that you purchase, there are a number of wonderful people involved in the process of getting your Lace Brick Design order into your hands! Lace Brick Design began as a single woman operation with everything from designing and creating to packaging and shipping being performed by one pair of hands. We are now proud to say that we have several individuals working closely together to bring you the absolute best products around! We pride ourselves in filling orders as fast as possible after they are placed…meet the Lace Brick Design team responsible for making it all happen!   

Jackie Lace Brick Design

Jackie Chemelli


Hi!! I’m Jackie, owner/creator of Lace Brick Design.
And here are my LOVES (in a somewhat particular order):
Burgers, the rain, my friends & their tiny humans, crafting, writing, yoga, time in the mountains and solo travel adventures.
I do my best creating barefoot and I learned a long time ago that the creative juices will not flow unless my lips are adorned with some form of lip balm!!

I trust strongly in three core values:
{1} Love your friends and family hard
{2} Design a life that supports your passions
{3} Live in a way that makes the world a softer+prettier place to be and always be authentic

I am unsure whether creativity is an innate gift or if an ability to aesthetically design can be taught. I do know, however, that I have always craved creating. Even as a young girl, I was a maker. I would design jewelry boxes out of egg cartons for my mom, wear belts as headbands, and countlessly rearrange the furniture in my bedroom (…the paint on the walls fell victim too).

Design and adventure have consistently been the pulse of my being and, so, it
was only natural that Lace Brick Design birthed out of a solo, soul-searching trip to Vancouver Island, BC during the Spring of 2013. Walking past a bead store near Kits Beach, Vancouver, I was drawn inside. Knowing that I would be spending hours on a beach, kicking up sand and counting waves, I decided that I would dabble in the art of earring design (why not, right?). I purchased all of the required supplies from the little bead store and voila, a week later I had handmade earrings coming out the wazoo! Adding these to the already accumulating pile of pretty little DIY creations in a corner of my home, I knew my next step: Lace Brick Design.

Lace Brick Design is a lifestyle brand for the adventure-seeking female. In this light, we design jewelry, apparel and camping supply to empower passionate adventurers, lovers of the woods, road-trippers, full moon chasers, and backroad takers! Based near the heart of the Rockies in Calgary AB, Lace Brick Design is dedicated to building strong community vibes and styling passionate, fearless females. We are grateful for a tribe of 18k+ followers on Instagram and over 15+k Facebook peeps! We even have our own official hashtag: #ponytailsandmountaintrails! Alongside our online shop, you can also find Lace Brick Design in 60+ stores across Canada, including Hallmark! Lace Brick Design LOVES being involved with community! We can be found setting up shop at local markets, holding workshops, contributing to local events, and collaborating with other amazing grassroots businesses. Our community members (dubbed the ‘Ponytail Posse’) are THE best around town and we absolutely consider each one of them a part of the Lace Brick Design family!

What began as jewelry design has grown to become so much more: an outlet for all
forms of creative expression, new friendships, feminine empowerment, constant
learning, expansion of an entrepreneurial spirit and now a new line for little girls, Baby Brick! Thank you for joining us on this adventure!! xo

Kelsey Lace Brick Design

Kelsey Woods

Lead Assistant

Kelsey works behind the scenes at Lace Brick Design. She is our content writer, order filler and market go-er and you probably saw her last Christmas if you checked out Curated or Little Modern Market.

She enjoys hiking, travelling and exploring the mountains – surprise surprise that she work here right?! She is happiest when she can use her creative side to share her passions with the people around her, whether that is at events happening around the city, places to explore, or kick-ass deals that Lace Brick has going on. She also loves being part of the fearless female tribe that we have created around Lace Brick Design – everyone we interact with is supportive, genuine and lovely!

Kelsey graduated from the University of Calgary with a degree in Communications, a minor in Business and a craving to write for a living. She also works as an independent Marketing & Communications Contractor, taking on writing, editing, social media, and other online tasks. She aims to support local whenever possible, whether that means working for a small Calgary business or buying her veggies from a local supplier. She looks forward to bringing you more exciting content and quality products with the LBD creative team!

Debbie Lace Brick Design

Debbie Roche

Virtual Assistant

After 10+ years of working in an office, Debbie realized that she is an entrepreneur at heart. Freedom is her biggest value and she wanted to be able to work from home, travel and never have a limit on her income. Debbie also LOVES inspiring and helping others pursue their dream work. When she sees an entrepreneur who is passionate about what they do, she instantly wants to help. Debbie started as a Virtual Assistant back in May of 2016 and her small VA business grew pretty quickly. Realizing that as a solopreneur, she would only be able to serve a small amount of clients, she set out to create a business model where more small businesses could receive the support they need. In January 2108 Roche Online Business Services was born.

As well as having a vast administrative and customer service background, Debbie holds a Bachelor of Science as well as various courses in media and communications as well as Project Management from BCIT. In January 2107 she completed the Foundations in Digital Marketing at Red Academy.

Debbie was born in Scotland but has lived in Canada for the past 12 years. Alongside running a business, Debbie runs a podcast called DebTalks. She is also on the board of the Kitsilano Showboat and in her spare time (i.e. 6am in the morning) can be found working out at her local barre studio, doing yoga or trying to meditate.

Colleen Lace Brick Design

Colleen Conrad


Colleen Conrad is the owner and artisan behind Bella Love Designs. She’s a true ‘Alberta babe,’ born in Calgary and raised on the prairies. Horticulture brought her to the Calgary area, and a longtime love of the city kept her there.  She comes from a long line of amazing female tailors and stitchers, and happily lives with her husband and fur babies. She is a boho hippie at heart, is completely addicted to crystals, and finds true joy in a needle and thread. Colleen is overjoyed to be a part of the Lace Brick Design team!

Meghan Unger


Meghan lives in Olds, Alberta with her husband and two beautiful daughters. She is originally from BC and misses the trees and mountains often. She started her photography journey when she was pregnant with their first daughter and what started as a hobby, slowly but surely, turned into a full-time business. She tries to find beauty in the simple and subtle things. The connections and details that might get overlooked. The relationships. The love. So that you can look back on those images in 10, 20, 50 years and not only remember them, but feel them as well. She is so grateful for all of her beautiful clients. 
Meghan has been Lace Brick Design’s photographer since 2016 and continues to capture the essence of the brand perfectly!


Photoshoot Make-Up Artist

Ashleigh was  born and raised in a small town in Central Alberta, Canada. She married a local boy 11 years ago and together they have 3 children. After graduating high school in 2003, she moved out to Vancouver, British Columbia and attended Blanche MacDonald Centre. She graduated in 2004 with a Diploma in Esthetics and Makeup Artistry. She has a passion for accentuating her clients natural beauty by customizing each makeup application for individual skin tone, skin type, eye colour and face shape. She truly believes that ‘less is more’ and you don’t need to change the way you look with makeup. Simply use products and tools to showcase your natural beauty and let that beauty shine through. She has had a ton of fun over the years collaborating with many brands and companies including Miss Rodeo Canada photo shoots and speaking at their Annual Seminars, as well as doing makeup for our local Alberta brand, Lace Brick Design. Her work has appeared in Canadian Cowboy Magazine, DOTE Magazine, Foxx Worthee’s Album Cover and a live segment for CTV Live Morning Show. 


Photoshoot Hair Stylist

A born & raised YYC girl, Robin has always loved anything that involved any sort of creativity. Over the years, she has been able to channel that creative energy to 2 specific areas in beauty- hair styling & makeup artistry, with her passion geared towards bridal beauty & creative photo shoots. Since the establishment of Avenue Beauty, she has had the chance to work along side an incredible team of talented artists & stylists, as well as being on the business side as the beauty & booking coordinator and most recently becoming owner. She continually strives to grow her skills by collaborating with local photographers to create a vision sought after by both; educating herself in hairstyles & makeup looks that are currently trending & to work along side some beautiful brides to create their envisioned look for their special day. Having the opportunity to network and work with other local YYC creative minds fuels her passion for the industry & she loves the sense of community that come with it. With an artist eye for detail & relaxed personality, she will being an amazing energy to any event.

There you have it, Ponytail Posse – your ever-growing Lace Brick Design team! We would love to meet you too! Email us, comment on our Instagram and Facebook posts, and come visit us at local markets!

Trail Blazers | Lace Brick Design

Our Fearless Trailblazers

Ready to meet our new tribe of fab + adventurous Trailblazers?

Here are our fearless females!

Samantha Spagrud

Follow on Insta @mascaraandmountains

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I first discovered Lace Brick Design at a local market put on by women for women awhile back. As a mountain girl, I was immediately attracted to the LBD products. Shortly after, I began following the brand on social media and became part of the Ponytail Posse. The values of LBD and the community that’s been created is an amazing thing. I was inspired to apply for the Lace Brick Design Trailblazer Ambassador Search because I want to influence other women to get out and explore, while helping to grow a local brand that I believe in.

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

I come from a household of inspiring women. My mom was a single mother raising my older sister and I, financials were a constant struggle, but she worked hard and always managed to provide for us. One summer we lived out of an old tent trailer at a campground because we didn’t have a house. We had so much fun that I didn’t even know until I was older that we didn’t have any other choice at the time. Perhaps this is where my love of camping comes from? And my sister is a total boss babe, a founder and owner of her own successful marketing and social media company. Both of these women have been a huge factor in my work ethic and adventurous, fun spirit.

Do you have a favorite recipe, playlist, hike restaurant, or go-to secret gem where you live? Tell us about it!

I love to cook (and eat!) but I usually dedicate one day a week to meal prepping and cooking for my whole week. Because I am always on the go, this works so well for me. Keeps me eating healthy and is super budget friendly. I have a slight addiction to smoothie bowls for breakfast at the moment. They are pretty to look at, easy to make, and are jam packed with nutrients. On the flip side I have an addiction to coffee, bordering on unhealthy, but we all have our vices right?

What does being a fearless female mean to you?

A Fearless Female is someone who believes in who she is and her abilities, and uses these abilities to positively inspire other women. She is a problem-solver, an innovator, a storyteller, a role model.

We know you probably have more than one buuuuutttt tell us your fave Lace Brick Design good and why you just LOVE it so much!

I love my gold Alpine Studs. I have the mountains with me even when I can’t be in them!

Meredith Conrad

Follow on Insta @meredork

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I love LBD and when I saw that they were looking for new ambassadors I figured I should apply, since I try to live in the mountains as often as I can, and I find the apparel and the lifestyle so inspiring.

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

One time I was hiking Heart Mountain with a friend and we were SO close to summiting, but it was early May so there was still plenty of snow on the mountain, and my friend’s dog was having a hard time getting up over the rocks, so we were lifting him up to get him over and the snow gave out from underneath my feet and I slipped and slid about 20 feet down the side of the mountain, on my back, and I now have a scar across my ribs on my right side, so I’m going to get the outline of the mountain tattooed over the top of it.

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

My favourite restaurant right now is Famoso in Red Deer, their food is delicious and super authentic! They have the option to create your own pizza too which is super cool, since you see the whole kitchen from the restaurant and you can watch them toss the dough and everything. It’s a really cool place with a super neat atmosphere!

What does being a fearless female mean to you?

Being a fearless female means being able to take a deep breath and be your own person to conquer whatever stands in your path, but on your own terms. Sure, people can influence you but you do what YOU want at the end of the day. You can count on yourself and you’re not concerned about having anyone else to lean on at the end of the day, unless you choose to do so.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

I LOVE the Alpine Necklace. I have it in rose gold and I wear it EVERY DAY. I love always having a piece of the mountains with me, since they’re where I go to escape. If I ever feel stressed out or I’m having a bad day I know I can look at myself in the mirror and see those mountains around my neck and I can close my eyes and just breathe for a minute.

Courtney Chwyl

Follow on Insta @Courtney_laine_

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I had followed LBD for quite a while and always loved the product. But more importantly loved seeing the adventures taken by all the gals involved. Anything to do with exploring the mountains has my heart instantly. Love then genuine feeling Jackie presents in her business. When I saw there was a call for new Ambassadors I wanted to give it a try just to be able to meet another group of likeminded women who love and appreciate the same things I do.

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

I always find these kinds of questions hard! When I started chatting to my friend about it …she said “why don’t you tell them about your overabundance of tapping and leg shaking that makes me feel like my house is shifting” (Its very true…I cannot sit still ever as I sit here and type this my foot is tapping away!

A story with some irony…While I love everything and anything outside and the mountains. I do not ski or snowboard…anymore. I grew up going to Marmot and a little local spot close to home..When I was 15 I took a tumble coming off a hard run on the hill down to the chalet. While it was a fluke fall…I couldn’t do the million dollar movements ski patrol asked me to do….You  know wiggle your toes and fingers….I ended up being taken to the hospital and from there had a fancy airplane ride to Edmonton. I wound up with a bad concussion, loss of feeling in my fingers and toes for a while, broken wrist and permanently fractured vertebrae in my lower back. I often think maybe I will go back, but would just be happy if they would just let me go up the chairlifts and do some picture taking and then ride back down!  I am really lucky nothing too terrible came out of it and still get to do everything I love to do…Just haven’t braved those downhill activities again.

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it! 

Oh so many things!

I will listen to almost any music you want! But I am a country girl at heart. On my many very long day trips a good playlist is a must. Always searching for the best place to have brunch or a good pizza! Anyone have any suggestions!? If you are ever in Spruce Grove…there is a little Local Place called The Loft! Go for their breakfast buffet…You will not be disappointed. I love a good Mom and Pop place. I live in Stony Plain and I have to say there is a little park down by the river…that isn’t too busy and you can walk along there forever. It’s a great spot to go get some fresh air and clear your head. One of those little local gems not a lot of people know about!

What does being a fearless female mean to you?

Today’s society brings a lot of different social pressures for everyone but I think a lot more for women. Being  a “fearless female” for me means going out and getting/doing what you want despite whatever may be scaring the S*** out of you to prevent it. Fears are unavoidable. But be that gal who stares it in the eyes and smiles. Being that woman that embraces her own identity despite what the “expectation” is. Independence and Confidence all while still remaining genuine and kind and supporting your fellow gals along the way. Putting out nothing but good vibes. xo

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

EEEEEKKKKK …. One favorite thing … Okay I will have to go with my Alpine necklace. While I luckily get to the mountains quite often it’s just that little reminder of my happy place. I get comments on it all the time!  I received it as a birthday gift for my 30th from a good friend who knows me all too well and haven’t taken it off since.

Courtney Adams

Follow on Insta @the_westcoast_couple

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

What inspired me to apply was that I love what Lace Brick Design represents, how it encourages woman to be adventurous, and empowers an outdoor lifestyle. I believed that my adventurous lifestyle and passion for the outdoors would be a great fit! I want to share that love I have for nature and inspire others to get out there and enjoy it!

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

An interesting quirk that makes me who I am is my height! (Haha). It’s something people never forget about me, but it never stops me from doing anything.

Being 4’11’’ and petite people always think I am younger then I am. I always get the comment “you’re so tiny and little, how do you do that”. Even though I look little I love pushing my limits and challenging myself. I definitely can say I have a big personality in a petite body. People also say that my contagious laugh is one of a kind!

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

Living in Maple Ridge B.C. I feel pretty lucky because there are mountains all around me in every direction. However, my favorite hike is in Whistler B.C which is a bit of a drive but the drive itself is beautiful and full of scenery. The hike is called panorama ridge in garibaldi provincial park. It is definitely a challenging hike, one that I love to conquer at least once a year because the view makes it all worth it.

After I do a day hike you can find me at my favorite local restaurant the “Billy Miner” stuffing my face with “Billy fries” (aka poutine with pulled pork) – Got to love those carbs 😉

What does being a fearless female mean to you?

To me a fearless female is someone who is true to herself, doesn’t change for anyone, and isn’t afraid of being who she is. She is always willing to tackle any excursion, life decision, and make it an adventure regardless of its obstacles. She is strong, independent, knows her abilities, and always up for a challenge.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

I’m in love with the mountain girl mug!!

I love using my mug when camping, there’s just something about being in the mountains enjoying the fresh air with a nice hot cup of coffee or hot chocolate. For me, sharing a cup of something hot after a hike is always a nice way to be able to chat with friends or my husband about previous trips and plan new adventures. Plus, it goes great with the mountain girl tank 😉

Karen Wynands

Follow on Insta @karenwynands

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I first came across LBD at a craft market a few years ago when LBD was quite small and selling primarily jewelry. I am a fan of local businesses and was immediately drawn in by the mountain themed items as well as Jackie’s friendly and approachable person-ality. Since then, whenever I am at a market, I make sure to stop by the LBD booth – it has been so neat to see the growth of the business over the past few years! Fast for-ward to this year when my friend suggested I should apply for LBD’s Trailblazer Ambas-sador search for the spring collection. I love being outside exploring, which fits the es-sence of the LBD brand. I am also appreciative that LBD has taken a focus on being a “local girl” brand and has made their Trailblazer Ambassador search accessible to other local girls. I feel honoured to have been chosen as a Lace Brick Design Trailblazer Am-bassador and look forward to helping promote the LBD brand!

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

Friends know me as a runner and I come from a running background: my whole family runs! When I moved out to Calgary six years ago, it was how I met two of my closest friends. When I started working, it was how I made connections with colleagues – I was invited to join a team to run the Banff Jasper Relay, and then Sinister 7. When I started dating my boyfriend, our love of the trails was one of the first things we connected over – he is an avid mountain biker and I have transitioned from the roads to be an avid trail runner. During the summers we head out on a weekly basis to “Brun” or Bike-Run the trails in Bragg Creek. We even have races, and I am still waiting for him to beat me! Re-gardless of the season, you can usually find me running around somewhere outside!

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

One of my favourite summer time activities in the Canadian Rockies is backcountry camping! Having only started backcountry camping three summers ago, I still have many hikes on my “to do” list however a definite highlight is the Rockwall Trail in Koote-nay National Park. This trail brings you to the stunning Floe Lake and Numa Pass, which are two places I could return to over and over again! There is something about the simplicity of basic day to day tasks in the backcountry that I am drawn to. 🙂

What does being a fearless female mean to you?

I’ve always been drawn to the phrase “work hard, play hard” and to me, being a fearless female means playing hard! It means setting yourself up with some big (sometimes in-timidating) goals and working hard to achieve them! It means not allowing doubts or fears hold you back, but instead using them to fuel you forwards, to push your bounda-ries and pursue your passions!

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

This is an easy one! It would be their alpine necklace! This is the very first item that I purchased from LBD years ago and I wear it almost daily! 🙂

Amanda Bishop

Follow on Insta @mindful_manda

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I was gifted the Mountain Girl sweater this past Christmas from my boyfriend, which I LOVED. We just got really into hiking this past summer, and I see myself as a true mountain girl! If I could be in the mountains every day, I would be! Thank goodness Calgary is so close. Once I saw the Trailblazer Ambassador search post, I knew I had to apply since I trailblaze quite often!!

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

One of my main hobbies and passions is eating, but also getting creative in the kitchen. My dream one day is to open a restaurant (completely unrelated to what I do now…a Graduate degree in Chemistry), and I would love to serve healthy food that is also cruelty-free. I am currently making note of all the recipes I try and make myself to feature one day in my dream restaurant!

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

SO many favorites! My favorite recipe I have made so far are my black bean brownies! Aside from that, I make a mean tofu scramble and mac ‘n cheeze. In terms of music, I love a mix of rap, R&B, pop, and dance. My favorite restaurant is Heart’s Choices, by far! In terms of hikes, my favorite so far is King’s Creek Hike, but closely followed by the Iceline Trail. The best views from the hikes I’ve done so far go to Fairview though!

What does being a fearless female mean to you?

Jumping out of your comfort zone ALL THE WAY. Getting comfortable with the uncomfortable! Also trying new things and keeping an open mind.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

This is a hard question because I obviously love the Mountain Girl sweater, but I think my favorite product is the snowy mountain peak earrings! I wear them all the time, and they make me feel like I’m bringing the mountains with me, wherever I go!

Kaila Ann Lemcke

Follow on Insta @kailalemcke 

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

Lace Brick Design is a company I can really get behind. They are inspiring women to adventure and explore with amazing products that are everything that I love. I purchased some products a few years ago and love love loved them! I wear them to every event I go to. They are a staple in my wardrobe. Who wouldn’t want to apply to represent a brand they love!

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

I am the life of the party, I can get a crowd talking and mingling with little effort. I enjoy bringing people together and getting the conversations flowing.

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

There are so many beautiful places to go here in Fort St John, I spend a lot of time on the rivers here adventuring. There is a ton of beautiful hiking trails around here as well overlooking amazing views.

What does being a fearless female mean to you?

Being a fearless female means putting yourself out there. Going on that trip. Hiking up that mountain to see the view from the top. Getting yourself out of your bubble and doing what you’ve always been scared to do and lifting up other fearless females in the process.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

My alpine necklace is my absolute favorite item I own. It goes with everything and you can dress it up or dress it down.

Courtney Barrett

Follow on Insta @_courtneybarrett4

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I love to support local brands, and when visiting a local market I stumbled upon Lace Brick Design. Since then I have been slowly adding to my collection of adventure goodies. I chose to apply to be a Trailblazer Ambassador to help spread the word of such an amazing product for the local girl and mountain lover.

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

2 years ago I began my weight loss journey and went on to lose over 50 lbs in one year. Losing the weight opened up a whole new world of adventure for me. I was able to hike mountains and run in races, things I never thought were possible before. I am happy to say now 2 years later than I managed to keep the weight off and I am currently training to run my first half marathon this May!

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

My husband and I love to go exploring and get lost in the forest in Kimberley B.C. with our two dogs.

But personally my favorite place is the back pasture at Butterfield Acres where I used to work. I love going for walks, tractor rides, camp outs, cook outs and visiting the hidden pond. However, the absolute best time to go is in autumn, when all the leaves have changed colour and just before they start to fall off the trees.

What does being a fearless female mean to you?

A fearless female is someone who isn’t afraid to push themselves to be their best self. She is not scared to stand up, speak out, and show who she truly is.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

I love love love my Aztec Adventure Backpack it is the perfect size to fit everything and take on the go wherever I am headed next.

Erika Bertin

Follow on Insta @the.tigers.wife 

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I’ve been following the brand for quite awhile now and have seen the connection between LBD and so many badass, inspiring adventure women and I want to be one of those women! It’s not just ladies wearing awesome nature inspired clothing and accessories, but it’s ladies wearing them while summiting mountains and exploring forests and paddling serene mountain lakes. I love that the brand has done so much more than creating a product, but has created a whole community of amazing women in the Ponytail Posse!

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

I’m a craft junkie, you name it and I’ve probably tried it (and have all the materials sitting around collecting dust). I love creating and trying new things and currently have probably 6-60ish unfinished projects that I rotate between working every time one gets boring. My current venture is creating nature themed wall hangings and nursery mobiles, which has been super fun and a wonderful challenge.

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

In downtown Red Deer there is a little cocktail bar called To The Lost that serves the most incredible drinks in an intimate, comfortable atmosphere. This is my husband and my go-to date night location. The bartenders are not only incredibly talented (like, award winning talented!) but also some of the most down to earth and friendly folks around. If you ever find yourself in the area I highly recommend checking them out and ordering yourself a Bourbon for Apples, tell them Erika sent you ;).

What does being a fearless female mean to you?

A fearless female is not without all fears (everyone is afraid of something), but she doesn’t let her fears define her or hold her back. To be fearless is to recognize your doubts, insecurities and uncertainties and find a way to push past and achieve your goals.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

This past year for my Mom’s birthday I bought her and I matching geo mountain necklaces. Growing up my mom always wanted to hike but I usually opted out because I developed arthritis in my knees at a pretty young age (and was lazy) and it hurt so I wasn’t interested. It wasn’t until many years later that I discovered how amazing hiking is and how it’s worth pushing through some pain for the splendor of mountain views that cannot simply be seen from the car (don’t get my wrong, those are also great views!). Since I’ve come to my senses I’ve now had the pleasure of exploring more trails with my mom and the mountains have become a special place that we have enjoyed together so I wanted a symbol to represent that bond between her and I and the matching mountain necklaces were a perfect way to do so!

Sarah Gregory

Follow on Insta @sarahgregory6

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

I have been following this amazing brand for a few years now, and it was great to see an opportunity to join the team. I think that LBD has bound together many inspiring women, and I’m honored to be a part of that. There is something so special about finding other like-minded women that gets me really excited. When my cousin tagged me in your post looking for trailblazers, I knew immediately that I was going to apply!

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

I love music and art! I play piano, clarinet, guitar, and am attempting to learn the mandolin. Although I’m not a master of any of these instruments, it’s so much fun playing around and trying to teach myself. It’s a creative outlet for me. I’m still growing my confidence in playing in front of other people, but I’m learning that it doesn’t matter if you’re “good” or “bad” – people still share a connection through music.

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

Living in Canmore, there are so many places nearby to adventure to, but my all time favourite place to go is out in Kananaskis along highway 40. I have a secret spot that I found one day that overlooks the river with a the stunning backdrop of the Rockies. I go here when I’m stressed, need some fresh mountain air, or just to clear my mind. Often I bring my guitar, watercolour paints, and a hammock. The nature and wildness of the space gives me the exactly the type of energy that my soul needs to recharge. I’ve shared this space with a few people before and it has always been special!

What does being a fearless female mean to you?

Being a fearless female to me means standing up for what you believe in and chasing your dreams. A quote I often think about is:

“There is only one corner of the universe you can be certain of improving at any given time, and that’s your own self”.

I think that being surrounded by inspiring people (and companies such as LBD) inspires me to be fearless in always improving myself. It takes courage to work on yourself, and being a fearless female is the perfect term for that.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

So hard to pick only one product, but I am IN LOVE with your adventure bags! When I was chosen as an LBD Trailblazer, I was excitingly showing my boyfriend all of your goods, pointing out that my birthday (7 months away haha), wasn’t thaaaat far away ;). His first response to the bag that I’m in love with was, “We need that bag by our front door to fill with everything we need to go on mini evening adventures when we have nothing else to do!”. This opened up a whole conversation of our favourite places to have campfires, snack to bring, etc. etc. etc.!

Alana Howard

Follow on Insta @laanss

What inspired you to apply for the Lace Brick Design Trailblazer Ambassador Search?

The Lace Brick Design community is filled with such strong, empowering women who love the same things I do. To be part of a team where you can grow and learn from one another while sharing so many of the same interests is something that I wanted in my life. Everything that LBD believes in, I do to. It was the perfect fit for me.

Tell us one interesting quirk about yourself? A party trick, a fascinating story from your life, something that sets you apart and makes you, YOU!

I have this tendency that when I get a crazy idea in my head, I will do anything to achieve it. I once went all “Eat, Pray, Love” and wanted to do yoga in Bali and next thing I knew a few months later, I was on a plane with my then boyfriend/now husband heading to Bali. When I say, I’m going to climb that mountain or I’m going to run this 5k or do an obstacle race, no matter how absurd I think it is… I’ll do it.

Do you have a favourite recipe, playlist, hike, restaurant, or go-to secret gem where you live? Tell us all about it!

I am seriously so obsessed with Kananaskis. Sarrial Ridge has been my favourite hikes so far. You’re able to see Rawson Lake at the bottom and once you get to the top you’re overlooking both Upper and Lower Kananaskis Lake and the Kananaskis Range. It’s mesmerizing!

What does being a fearless female mean to you?

To me, being a fearless female is learning to love yourself first. By taking care of your mind and body, all other aspects of your life can fall into place. You’ll learn to gain confidence in your goals which will lead you to be able to crush them! And always give power and strength to other women. We’re all in this together and should always be a team.

We know you probably have more than one buuuuuuut tell us your fave Lace Brick Design good and why you just LOVE it so much!

It would have to be what got me hooked with LBD.. My friend sent me a link and said, “I don’t think I’ve seen a sweater more you”. Turns out it was Ponytails & Mountain Trails. That lead to my first purchase! Messy buns are sort of my thing and you’ll always catch me on a trail in the mountains! It was meant to be!

Oatmeal Mountain Girl Toque | Lace Brick Design

Meet Your New BFF

Introducing your new BFFs: We’re upping the game with new trendy toque colours!

Our latest Winter’s End Collection includes cute earrings, a new adventure bag AND brand new stylish toque colours! If you already have one of our toques then you know how crazy comfortable they are and how warm they keep your head. To keep things fresh and up the fun-factor, we’ve given each toque a dapper name so that you can easily choose your BFF for the day!

Shop our wide toque selection here and start collecting one in every colour! Though they may have classically dapper gentleman names, we guarantee that these are #notyourgrandpastoque!

The Bruce | Burgundy Mountain Girl Toque – The Charmer. Whether you wear this beanie with the folded Mountain Girl label showing or choose the slouchy Lace Brick Design look, good ol’ Brucey will work with you to find that perfect slouch. This handsome burgundy gent looks good with every hair colour and is you fave!!

Burgundy Mountain Girl Toque | Lace Brick Design
Baby Pink Mountain Girl Toque | Lace Brick Design

The Pete | Pink Mountain Girl Toque – Now who doesn’t love a guy with a soft side? Pete here is soft and sweet; the type of guy who listens and is always there for you when you need him. He’ll warm your head any day of the week, all you have to do is bring him along for the ride!

The Marvin | Mustard Mountain Girl Toque – Perhaps 2018’s hottest colour, this mustard toque adds fashionable colour to your darker outfits. Choose Mountain Girl by day or Lace Brick Design babe by night, Marv will roll with the punches.

Mustard Mountain Girl Toque | Lace Brick Design
Lilac Lace Brick Design Toque

The Larry | Lilac Lace Brick Design Toque – Meet Mr. Sensitive. Lar-Bear just wants to cuddle and keep you comfortable. Pick up one of these lilac toques to add some softness to your fave everyday outfit!

The Charles | Coral Mountain Girl Toque– Meet Mr. Adventurous. Charlie here loves when you take him on mountain treks and river walks. Add this coral number to your already so stylish hiking attire!

Coral Mountain Girl Toque | Lace Brick Design
Oatmeal Mountain Girl Toque | Lace Brick Design

The Otis | Oatmeal Mountain Girl Toque– Our most popular toque, this oatmeal number is for playing in the snow like it was your day job. Leave this folded for the Mountain Girl feel or unroll it for a slouchy LBD vibe, Otis doesn’t mind!

The George | Grey Lace Brick Design Toque– Georgie Porgie, pudding and pie; kissed the girls and made them cry!! Now Georgie here, he’s a dream. He’s neutral, classic and flattering. Simply ask him to and this grey toque will hide that campfire hair any day of the week!

Soft Grey Lace Brick Design Toque
Black Lace Brick Design Toque

The Bernard | Black Lace Brick Design toque– Now who doesn’t love a simple black toque?! Matches everything and is soft as can be! Did we mention that it looks adorable? Bernie, we appreciate everything you do for us!

The Benjamin | Brown Mountain Girl Toque – Benjamin here, or as the girls like to call him: Benjii, is our resident bad boy. He’ll get you into all sorts of trouble like encouraging you to skip work for a day hike in the Rockies or nudging you towards that massage that you’ve been telling yourself you don’t need but you REALLY want! Who doesn’t love a bad boy?!

Brown Mountain Girl Toque | Lace Brick Design

The Bert | Baby Blue Mountain Girl Toque– Ol’ Bertie Blue Eyes is our LBD looker – easy on the eyes and flattering on just about everyone. He keeps you nice and toasty warm while also adding a hint of softness to any wardrobe choice!

The Theodore | Teal Mountain Girl Toque – Meet Mr. Dependable. Good ol’ Theo is the beanie that will never make you look bad. Folded up for that Mountain Girl cuteness or flipped down for that laid-back LBD feel, he’ll be there for ya. Trust us, he’ll look daaaaang good!

Turquoise Mountain Girl Toque | Lace Brick Design

Excited to order your fave toque(s)?!

Use code


for $5 off!

Happy shopping, babe!

Coral Mountain Girl Toque | Lace Brick Design

Introducing the 2018 Winter’s End Collection

Ponytail Posse! Our Winter’s End 2018 Collection has arrived!!

A collection that is important for two reasons:

  1. The Winter’s End 2018 Collection is a celebration of what is left of these winter weeks – there is a simple joy in walking outside to find snow falling lightly through the cool crisp air.
  2. The new Collection is a welcomed anticipation of the Spring season to come!! We have launched four new toque colours, a new Adventure Bag, a plethora of new earrings and, drumroll pleeeeeease, announcing the addition of our Alpine Bracelet! You can still order all of your faves from the website too!

Introducing a selection our 2018 Winter’s End Collection featured goods:

Mustard Toque

The Marvin – Perhaps 2018’s hottest colour, this mustard toque adds a splash to your outfits. Whether you choose the Mountain Girl leather logo by day or the slouchy Lace Brick Design leather logo by night, Marv will roll with the punches as you flip him up and down for each look.

Alpine Bracelet

You’ve got an alpine necklace and alpine studs, so why not an alpine bracelet?! These mountains symbolize the geometric landscapes of the Canadian Rockies. Inspired by the legendary mountains of Jasper and Banff, you’ll love these small & mighty symbols of strength and freedom. Pick one up today and share the joy of the mountains with your friends!

Available in gold, silver or rose gold finish.

Wood Single Arrow Earrings

Point yourself in the right direction with these Single Arrow Wood Studs. Dainty and simplistic, this minimalist design adds a hint of cute to any outfit. Snag a pair yoday to be the trend-setter in your girl gang!

Single Arrow Wood Studs | Lace Brick Design

Black Marble Studs

We’re bringing classy back – with Square Black Marble Studs! Rimmed in 24-karat gold, these distinguished earrings are sure to make a statement when you’re struttin’ your stuff! We’re pretty sure they’ll look bomb when you dress in your comfiest pair of jeans and old flannel shirt too 😉

Black Marble Studs | Lace Brick Design
Adventure Bag | Royal Blue | Lace Brick Design

Royal Blue Adventure Bag

Let’s adventure in style, Ponytail Posse! We already have red, beige, teal and purple bags – now, we release to you the royal blue Adventure Bag. Perfect for overnight trips, a camera bag, a tote or a carry-on – this bag is versatile and surprisingly light despite its size. Pick up one of these bags for stylish travel, whether it’s for an hour, a week or a month!

Well, there you have it… a taste of our new 2018 Collection! Betcha you are as pumped as well are! Check out the rest of the collection here!

Stay warm out there, babes!

Introducing Baby Brick: A lil’ Sister Co. of Lace Brick Design

Ponytail Posse, Feb 22 was a big day for us over here at Lace Brick Design – We’ve been working hard behind-the-scenes to bring you a brand new line….Introducing Baby Brick: apparel for her wild heart!

Baby Brick is a lil’ sister company of Lace Brick Design. The Baby Brick line is created with one-of-a-kind, locally-designed prints. The simple, eye-catching designs are easily loveable and will make any little girl the cutest wherever she goes. Style her little adventures with an adorable line of printed onesies, beanies, and bibs. Each piece is designed for little girls who are lucky to grow up in the adventure lifestyle – a way to express her {future} love of exploring, wilderness and the places she calls home. Perfect for baby showers and birthday gifts, show those independent and strong baby girls some love with a sweetheart Baby Brick present!

{Don’t worry, several of our designs are adorable AND unisex – perfect for styling the adventurous little guys in fashionable and neutral threads too!}

Baby Brick clothing goods are available in sizes Newborn up to 18 months…we’ve got you covered for the first year and a half!

Style little adventures with Baby Brick. Apparel for her wild heart.

The Cutest Onesies EVER

Forest Fairy Onesie | Baby Brick | Lace Brick Design


Dance like no one is watching, little Forest Fairy! The sweet, attached tutu on this magical gold and baby pink onesie is just perfect for the little lover of the woods in your life! How adorable!

Little Sapling Onesie | Baby Brick | Lace Brick DesignL


Dress your tiny forest dweller in an adorable Little Sapling onesie! A simple and locally-

designed onesie, this lil’ number is perfect for camping and exploring!


Too tiny to camp? NEVER! Lil Mountain Babe here is ready to take on the world in her baby pink fitted Mountain Babe onesie! Pair it with a simple Baby Brick beanie to complete her adorable mountain ensemble and the little girl in your life will be ready to adventure in style!

Mountain Babe Onesie | Baby Brick | Lace Brick Design

ALBERTA GIRL Alberta Girl Onesie | Baby Brick | Lace Brick Design

It’s never too early to dress those precious baby girls in some home pride! Style her in one of these adorable black Alberta Girl onesies and see how she stands out in a crowd. How cute to match her in your very own Lace Brick Design Alberta Girl sweatshirt and tank!



ABC Onesie | Baby Brick | Lace Brick Design


The ABC’s of the adventure lifestyle! This little black onesie is simple yet perfectly designed for the baby in your life with a just the right touch of mountain inspiration.


Oh yes she is!! Style her in one of these Born To Be Wild onesies and encourage free and abundant adventure in your little one!

Born to be Wild Onesie | Baby Brick | Lace Brick Design


Star-gazer, full-moon chaser, night owl…Moon Child! Add this stylish and locally designed onesie to your little one’s wardrobe so she can match your boho ways! Go on and howl at the moon, girls!

Adorable Bibs 


Get her ready for her next campfire and tent sleepover! The perfect lil’ bib to keep her in adorable style even when the food starts flying!


Little girls are beautiful, mess and all! The gorgeous gold-foil print is just precious, paired with the baby pink on this sweet bib. Glam up snack time! #abeautifulmess

A Beautiful Mess Bib | Baby Brick | Lace Brick Design


Oh yes she is…especially at snack time!! Add one of these Born To Be Wild bibs and encourage free and abundant adventure in your little one!

Born to be Wild Bib | Baby Brick | Lace Brick Design


Help keep those lil’ nuggets cozy in our stylish newborn beanies! These cute little beanies are soft as can be and come in four different colours– choose from a blackteal, pink, grey!

Teal Baby Brick Beanie | Baby Brick | Lace Brick Design

Style little adventures with Baby Brick!