Lace Brick Design

Style Your Adventure


Oh hello Spring, is that you we see there?! It’s been far too long since we’ve last seen the green grass, tall leafy trees and meadows strewn with wildflowers – we welcome this Spring season with wiiiiiide open arms!

With the changing of seasons comes a whole new to-do list just waiting for you to switch things up and transition into Summer-mode: Spring cleaning, redecorating, gardening, and refreshing your summer wardrobe. From reorganizing your garage to purging your closet, Spring is THE perfect time to clean up your room, home, habits and – well – life!

And why not do this revamping in style?! Get a sneak peek at our newly released S|S 19 Collection – sassy trucker hats, classic statement tanks, a new {and super gorgeous} Adventure Bag and the prettiest jewellery pieces are just waiting to be yours, Mountain Girl! Browse the new S|S 19 Collection here or, better yet, visit us at one of these upcoming local markets (see schedule of events below). Just wait until you see the new tank designs we’ve made for you…you’ll want to book your next weekend getaway ASAP!

Marketspot Pop-Up Shop Grand Opening

Your favourite Marketspot is opening up their very own pop-up shop in Chinook Centre. Enjoy live music and product sampling while you peruse goods from over 70 local makers under one roof! Meet and greet many of these local creators at this grand-opening but if you miss the date, all the local goodies will still be there for you on a day that you can make it!

When: Saturday, March 30 @ 12-4pm
Where: Chinook Mall, Calgary
Cost: Free to attend, on-site purchases

Curated Spring Market

Another Curated market has popped up in our very own Bowness! With 70 vendors attending this spring market, you’ll be surrounded by handmade goods as far as the eye can see. Whether you’re looking to redecorate, find a Mother’s Day gift or treat yourself to something special, Curated never fails to gather the most talented makers in Calgary into one beautiful room. Come for the shopping, but stay for the food trucks, live entertainment, prizes and good company.

When: Friday, April 12 @ 5-9pm + Saturday, April 13 @ 10am-4pm
Where: Bowness Community Association, Calgary
Cost: $4 admission

The Spring Picket Fence Market

A centralized market for makers and creators from all over Alberta to meet, greet and dazzle you with their uniquely made, handcrafted goods. Choose to enjoy a VIP shopping experience for an hour before the market opens so that you can get a sneak peek at what each vendor has to offer – before anyone else does! If you like to sleep in, don’t worry – we’ll have lots of cute items stocked up waiting for you to peruse at your leisure.

When: Saturday, April 27 @ 9am-4pm
Where: The Pomeroy Hotel, Olds
Cost: $10 sneak peek from 9-10am, $2 regular  admission

Hawk + Harvest Spring Market

Join this celebration of local creativity as you shop, listen to music and interact with other makers and creators this spring! Each Hawk + Harvest market supports a different local charity, with $1 of your admission fee going to support someone in need. Your entry ticket includes a raffle entry to win items donated by local makers, so you may come away with more than you expected!

When: Saturday, May 11 @ 6-10:30pm
Where: Galt Museum & Archives, Edmonton
Cost: $4 for adults, kids 12 and under free

Market Collective

Over the years, we’ve seen Market Collective grow from a small local market to the large, convergence of artisans, food vendors, installations and interactive exhibits it is today. Not only will you shop ’till you drop at this event, but come for the food trucks, live music, skateboard park and special daily features. Plus, kids 12 and under get in free, so what’s stopping you?!

When: Friday, May 24 @ 4-9pm + Saturday & Sunday, May 25-26 @ 10am-6pm
Where: BMO Centre Hall A, Calgary
Cost: $6 admission for the weekend

Nest in the City Spring 2019

Get ready for another fabulous year at Nest! This adorable market brings together the city’s best and brightest so that you can peruse handcrafted goods, artisanal treats and locally made goodies. Let’s welcome summer with a day of shopping, laughs and amazing finds!

When: Sunday, June 9 @ 10am-4pm
Where: TBD
Cost: TBD

Little Modern Market: Spring Edition

Bringing small, local, handcrafted goods to the suburbs! This trendy, perfectly-curated market always draws a crowd, so make sure you head down early to beat the lines! We’ll be waiting for you with all our new spring arrivals – hurray!

When: Saturday, June 15 @ 9:30am-3:30pm
Where: The Official Rally Pointe Volleyball Club, Calgary
Cost: TBD

See you there, Ponytail Posse!

Introducing S|S 19 Collection

Summer Vibes are abound in our newest line of apparel, adventure supply, jewellery & Baby Brick. Easy like Sunday morn, we’ve curated a collection of carefree designs that speak your truth – let the world know that you’re strong like a girl. Remind them you’re a MTN GRL who loves her coffee+campfires+cabins. Celebrate all that a good and loved life is about with our newest S | S 19 Collection!


Wake up, throw on this hat, crawl out of your tent, and make some coffee! You know your hair has that campfire smoke smell and you don’t care! Life is good!


Strong like a girl. 4 words that say it all. Wear this cute tank and rock your girl power – you’ve got this, girl!


Celebrate summer with this pretty white chain…perfect with your tanned skin! Wear your hair up in a sassy ponytail or down with beachy waves – this necklace will flatter any hairstyle, neckline and outfit with its summery tone and delicate design!


Strong like a girl. Nuf’ said! Raise her to be a tough, resilient girl who takes pride in her femininity and shows strength through her actions. Strong like a girl.


Style your tiny forest dweller in an adorable Little Sapling Trucker Hat! A simple and locally-designed hat, this lil’ number is perfect for camping and exploring!


Sunset chaser. You’re a rare & soulful sista’. You fill your days with adventure, goals, dreams and good times. Let ‘em know who you are with this playful tank!


Stay warm and stylish, Mountain Girl, with a beautiful toque.


We heart ALBERTA and home is where the heart is! With this Alberta Girl t-shirt, make sure that everyone knows that your heart is rooted deeply in the beautiful prairies of ALBERTA!


A simple single-peak statement necklace. You love the mountains and now you can wear them wherever you go!


Same popular mountain girl theme, new tank design! Pair this cute black tank with a pair of ripped jean shorts and flip flops for that comfy, laid-back summer vibe. Bring the mountains with you wherever you go, Mountain Girl!

Happy Shopping, Ponytail Posse!

P.S. Use code SPRINGBLOWOUT to save 30% off all crews + toques!

Empowered Women Empower Women

~ “Girls with dreams become women with vision.” ~

{After scouring the Internet looking for the author of this quote, we came up empty-handed – kindly comment below if you know the author}

Today is significant for so many reasons – International Women’s Day is a worldwide event, highlighting the social+economic+cultural+political achievements and contributions made by women. This day seeks not to establish women as better than men, but as EQUALS in a world that has rarely allowed this – until now. Today is a day to recognize where we started, acknowledge where we are now, and to fight for where we want to be. Today, on March 8th 2019, we celebrate women’s accomplishments and strength!

Today, we watch women stride, push, struggle, fight, claw their way to the top – in spite of societal pressures – finally receiving recognition for their courage and strength. And yes, there is still a looooooong way to go but, as we reflect on these past years, we can see the leaps and bounds that we have made to furthering gender equality in today’s society:

  • The #MeToo campaign went viral, giving women a voice where they didn’t have one before and uniting them with others who suffered in the same way.
  • In 2018, female candidates broke countless records for numerous positions in the United States government.
  • As of summer 2018, women can legally drive in Saudi Arabia, allowing them to apply for a license and granting them more freedom than they’ve ever had before.
  • If you haven’t seen the movie Wonder Woman that came out in 2017 starring Patty Jenkins, do it, because it now holds the record for the highest-grossing superhero film to date.
  • Hollywood actresses stood up against sexual harassment and abuse by uniting and wearing black on the red carpet as a way of speaking out against famous actors, producers and other powerful men who had wronged them.
  • The U.S. House of Representatives elected a record number of women, with at least 90 women expected to make their way to Washington, D.C. Women, and women of colour in particular, broke records during these elections.

If all of this can happen in just a few short years, who’s to say what will happen in the next 5, 10, 20 years of female activism across the world. We are slowly but steadily moving towards a world of inclusion, equality, freedom and understanding. As a small local business run by women for women, we couldn’t be more proud of the strides seen here in the past few years!!

We are ALL strong like a girl.

~ Empowered women empower women ~

~ Empowered people empower people ~

Let’s create a society where your gender, race, status and sexuality don’t affect human rights but, instead, add to who one is as a person. Build up those around you so that they can then build up those around them. Together, we can create an equal & liberal society of kind, loving people.

Happy International Women’s Day, Ponytail Posse!

Style Your Ski Weekend

Let’s hit the slopes in style, Girl! The cold spell has passed (for now) and the mountains are full of snow – let’s make the most of the pow and hit the slopes! Living in Calgary, we are SO lucky to live by so many amaaaaaazing ski hills: Sunshine, Lake Louise, Fernie, Kickinghorse, Revelstoke, even Marmot if you’re up for the drive! If you haven’t made your way out to the hill yet this ski season, don’t worry because there’s still time!

When you’re packing your ski adventure bag this season, think about adding some pretty new items to that packing list. We’ve got Lace Brick Design ski swag essentials that we just miiiiiight recommend checking out if you want to hit the slopes in style! We want to help style your adventure so that your wardrobe is cute AND practical – the dream, right? So pack up and get those boards out and skis waxed, Ponytail Posse, we’ll cya on the hill!

Lace Brick Design Ski Swag

Adventure Bag

Gather up your weekend gear and toss it in our super popular Adventure Bag! This gem comes in gorgeous colour pattern options. With a small side pocket inside and thick fabric handles, our Adventure Bag is thick and sturdy without sacrificing fashion. PLUS it fits waaaay more than you think! Grab one of these bags to ensure that all your prized possessions PLUS your goggles, gloves and toques make it to and from the mountains.

Adventure Bag | Lace Brick Design

Mountain Girl Crew

Cozy, warm and cute-as-heck! Whether you want to stay warm on the drive to the hill or while you’re speeding down the mountain or while you are making your way back to the cabin at the end of a long day – our super soft Mountain Girl crew will keep you nice and toasty no matter where you are! This little number comes in teal, black, or burgundy. The perfect cozy addition to your ski day!

Mountain Girl Water Bottle

What better way to match your new Mountain Girl crew than with a matching Mountain Girl water bottle?! Check out our two trendy water bottles: dark wood with teal writing or light wood with black writing. These bottles will keep your water cool while you shred down the mountain or your hot choc toasty apre ski!

Mountain Girl Water Bottle | Lace Brick Design
Mountain Girl Toque | Burgundy | Lace Brick Design

Our Ever-Popular Toques

After all is said and done, nothing feels better than taking off all of that ski gear at the end of the day and throwing on a toque on to hide that wild pile of hair. We’ve got toques in every colour, one for every day of the week if you wish!

Campfire Blanket

Snag one of our ever-popular Campfire Blankets, perfect for cozying up in lodge or your cabin, sitting by the fire or walking around the mountain town at night. Add a Lace Brick Design Campfire blanket to your must-have list so that you are warm and cozy at all times!

Campfire Blanket | Lace Brick Design


See you babes and your sweet swag on the hill!

Fall for Our F | W ‘18 Collection

We’re about to spice up your Fall with our brand new F | W 18 Collection! We’ve designed a line just for YOU! New crews, toques, jewellery, and a gorgeous new adventure bag.

Our F | W 18 Collection is simple, stylish, and highly-anticipated. We’ve kept it pure and classic this round and have redesigned the ever-popular Mountain Girl sweatshirt in a fresh, aesthetically-pleasing design!

Ever upping the game, we’ve added gorgeous new toque colours in the season’s most popular shades…hello rust and turquoise! Our Adventure Bags have continued to be an adored good and we have added a stunning and season-appropriate brown+orange version…you’ll go wild over this one! As always, you can still order your faves from the website too.

Happy shopping, Ponytail Posse!


Same mountain girl theme, new crew design! Pair this cute black crew with a pair of ripped jeans and boots for that comfy, laid-back autumn vibe. Bring the mountains with you wherever you go, Mountain Girl!

MTN GRL Sweatshirt | Lace Brick Design

Wood Alpine Necklace

Adventurer by day, trend-setter by night! This pretty pendant will add to any outfit and create the perfect touch of adventure! Add our Wood Alpine necklace to your ever-growing, nature-inspired, exploration-aspiring jewellery collection!

Burgundy Mountain Girl Crew 

You’ve asked for this colour and design combo, Ponytail Posse, and here she is – a Burgundy Mountain Girl Crew! A classic Lace Brick Design crew, add this Autumn-inspired colour to your everyday outfit!

Burgundy Mountain Girl Sweatshirt | Lace Brick Design

Orange + Brown Adventure Bag

You’ve asked for it and here it is, Ponytail Posse: a new Adventure Bag! Take this beauty on the road, in the car, on a plane – we promise it’s strong and it holds EVERYTHING. With a trendy Autumn pattern and small zipper pocket inside, this bag will soon become your favourite road trip companion!

Mountain+Stars Wood Studs

Adventure is your middle name and you love to look sassy and stylish! Let these Mountain+Stars Wood studs spark adventure in your everyday life, whether you’re exploring the mountains, working hard at the office or home with the littles!

Buffalo Sweatshirt | Lace Brick Design

Buffalo Crew

Let your spirit roam free in this gorgeous Buffalo Crew! Add this grey and peach cutie to a pair of denims and trucker hat outfit for comfort and style. We call it the perfect daydreaming crew! You’ll get compliments from left, right and centre! You know you want it Mountain Girl!

White Mountain Girl Hoodie

Introducing Lace Brick Design’s first hooded sweatshirt! Soft and stylish, Mountain Girls know how to keep cozy and look good! The mountains are calling and you must goooooo, Mountain Girl!

And the fun doesn’t stop here – SHOP the rest of our fab F | W 18 Collection and style yourself in new Lace Brick this Autumn!

Boot Stompin’ 2018 Stampede Collection

Farm Girl Tank | Lace Brick Design

Howdy Babes! Countdown to the Calgary Stampede is on!! Every restaurant, pub, store and shop is about to go full-blown Western in this city, so get ready to see hay bales and cowboy hats galore! We’re really psyched about Stampede this year especially with the release of our 2018 Stampede Collection!!

Our brand new collection of tanks and accessories allows you to connect with your inner urban cowgirl and really flaunt your love of the all things western this year! We are also super excited to collaborate with local artists on this new collection: TFB Leather designed two of our Stampede 2018 Collection pieces and Rose & Lita styled and photographed the goods (the photos are absolutely drool-worthy!)…keep reading as we reveal the masterminds behind this AH-MAZING shoot & discover a 20% off code for the new collection!

Farm Girl Hat | Lace Brick Design

Farm Girl Hat

Who says you can’t work and look stylish?? After a long winter, prepare for the much-anticipated annual summer heat wave with our adorable Farm Girl Trucker Hat. This cutie gives you that laid back look without sacrificing style. Wear it any way you want because, girl, this hat looks goooooood!

TFB Bracelet

Maybe you’re not a jeans and cowboy hat kind of gal…that’s ok…go urban cowgirl and add one of these gorgeous Limited Edition Calgary Stampede TFB Bracelets to nail the chic cowgirl look this year! Ben Forster handcrafts and designs each and every bracelet so that they are unique and feminine with a Western flare. Get your glam on, Cowgirl!

TFB Bracelet | Lace Brick Design
Horseshoe Necklace | Lace Brick Design

Horseshoe Necklace

Don’t forget your lucky charm, Girl! This dainty Horseshoe Necklace will hang perfectly on your tanned chest while you enjoy the warm summer days wandering around the Stampede grounds. The wild 10 days of the Calgary Stampede only come once a year, so giddy up and snag it now!

Cowgirl Tank

Saddle up, cowgirl, it’s that time of year again! Time to pull out those Wranglers, dust off your cute cowgirl boots and two-step the night away in our Limited Edition Cowgirl Tank. Add this super soft number to your urban-western wardrobe and have everyone asking, ‘Where did you get your tank? I love it!’. Hit Stampede 2018 in style this year!

Mustard Tassel Necklace | Lace Brick Design
Black Hexagon Necklace | Lace Brick Design

Black Hexagon Necklace

Add some class to your cowgirl wardrobe this Stampede! This Black Hexagon Necklace is simple yet elegant, flattering your neckline with its geometric shape and glittering chain. Whether you’re dancin’ in Nashville North or cheerin’ on the chucks at the Grandstand Show, this necklace is a must!

The Incredible Rose & Lita!

Don’t forget to check out our wicked stylist and photographer team, Rose & Lita Shelby @wildroseretro + Jesse

Whether you’re looking for edgy-chic or wild-retro, Rose & Lita knock it out of the park each and every time with their vogueish fashion shoots. This vibrant duo work together to model, style and photograph your products with a unique & feminine flare. Perfect for social media, websites, catalogs and really any marketing whatsoever, Rose & Lita provide an unparalleled level of chic service in the Calgary area. Still not convinced? Visit their Instagram pages: @wildroseretro + to get lost in the world of everyday, urban-cowgirl photography – and keep your eyes open for some of our new & signature tanks featured on their kickass feed!

Well there you have it, our brand new, boot stompin’ 2018 Stampede Collection, can we get a yeeeeehaaaaw?! These beauties are gonna go quick so head over to the new collection to start browsing now! Hit the Calgary Stampede 2018 in style from head-to-toe this year!

Happy Stampeding Cowgirl!

PS Use code STAMPEDE18 for 20% goods from the new collection!!

The Best Advice Your Mom Ever Gave You!

Road Trip Rule Tank Top | Lace Brick Design

Happy Spring, Ponytail Posse! We are so so happy that the snow has left and we can finally see some green grass springing from the dirt. With the month of May, we anticipate beautiful flowers, warm sunny days and of course the celebration of Mother’s Day!

Whether you call her in tears or laughing hysterically, somehow mom just always seems to know the right thing to say. We find comfort in the words coming from the strong woman that raised us! What is the best advice your mom has ever given you?! We asked you babes (over on our Instagram) to share the best advice your mom ever gave you so that we could pass the sage words on to our fellow Ponytail Posse members. Here are the top 5 answers submitted by YOU!

Love Studs | Lace Brick Design
  1. “Always know your loved and never stop with your dreams” – @aubb___
  2. “Remember if something goes wrong, if it wasn’t part of the plan, it is now.” – @saragirletzart
  3. “It’s not all about winning, being the faster or the strongest. Just go out there and have fun.” – @c__kidd
  4. “Be yourself.” -@mandlucy
  5. “Girls can do anything. Because she instilled that in me, not only do I run my own business but I am the farmer and not the farmer’s wife.” – @farmgirljolie
Alpine Necklace | Lace Brick Design

We couldn’t have said it better ourselves! Five pieces of advice aimed to empower us, love us and push us to always strive for more. We are eternally grateful for the strong mothers who raised us to be the fierce, independent women that we are! Without them, we might be lost, wandering around without their infinite wisdom running through our minds day in and day out. Time doesn’t matter…be it 8am or 10pm, moms always seem to have the best advice when it comes to cooking, relationships, trouble with work or simply how to do your laundry without completely ruining your fave new dress!

To show our love and appreciation to all you beautiful mothers out there, we are offering a 20% discount on all of the goods you love this weekend ONLY! Whether you want to treat yourself or send some love to a mom far away, we want to help make this day unforgettable for you. Use the code MOTHERSDAY20 at checkout!

Happy Mother’s Day, Babes – we are honoured to be a part of making your day just a little bit better!

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6 Ways We Keep it Canadian!

Canadian Girl Tank | Lace Brick Design

We heart keeping it local! As a small business, we do our absolute best to keep everything we do Canadian whenever we can! The trickle-down effect of our business choices are at the forefront of our minds and we ask ourselves, “Why the heck wouldn’t we want to support all the amazingly talented Canadian creatives around us?!” Making mindful and meaningful choices about where we source our goods, Lace Brick Design is a proud supporter of shopping local and supporting local growing businesses! 

1. When it comes to our products, we want to make sure we are bringing you the highest possible quality goods as well as support our neighbours. Many of our manufacturers are spread across Canada and North America, making our plenty of our items proudly Canadian-sourced. If you haven’t checked out our trucker hats yet, give them a look because they are all designed by our wonderful graphic team and printed in beautiful Vancouver, British Columbia. We don’t stop there! Our apparel printer is a grassroots print shop located in Northern Alberta. When it comes to sourcing, we have researched the best possible options and chosen Canadian producers when we can!

2. We love to give credit to the virtual creatives and background workers of our team. These awesome humans keep our company running as smoothly as it does and we SO appreciate everything they do! We currently enlist the work of four Canadian freelancers. Our graphic designers live a truly authentic adventurous life in southern Alberta and match our brand ethics perfectly! All of our business cards and larger graphic needs are brought to life by Little Rock Printing in Calgary’s very own Inglewood. We can’t forget to tell you all about our fabulous website that is hosted by TWT, a local Calgary tech company who help us run a kick ass website every single day. And when we package up your online orders, we use Canada Post for all shipments that are delivered right to your very door!

3. We source and produce locally as much as we can and we also do our best to participate in the local community. Lace Brick Design is a popular name in the local scene of small shops and local markets. Calgary, Red Deer, Cochrane, Edmonton, Saskatoon, and Olds markets – you name it, we want to be there! We are a local brand for the local female; we want to know our community!

4. We employ local go-getters in the community for tasks anywhere from the production line all the way up to the point of sale. 100% thankful for our hardworking, enthusiastic and kind-as-heck local girls!

5. Lace Brick Design proudly supports many local fundraisers and gives back to the community, to foundations like Women in Need Society, TreeEra, the Humboldt Broncos’ Go Fund Me and the Red Cross.

6. All 60+ of our retail partners are proudly Canadian! You can visit our website to see the map of Canada and all of the wonderful shops that carry our goods. Visit here to find the shop nearest you!

We heart our local creative community! We are so proud of all the Canadian talent that surrounds us and we couldn’t be happier to help support them! You can do the same, Ponytail Posse… Find local coffee shops in your area or the small brunch places with the best hash browns or those awesome independent clothing stores that sell apparel from small businesses like ours. We love that you are mindful of where your products are coming from and choose local whenever possible!

Spring+Summer 2018 Collection

Our Spring+Summer ’18 Collection is an ode to hittin’ the road for a wild and unforgettable girls’ trip. Designed locally with core values of kindness and authenticity, the current collection will inspire your inner fearless explorer. You will resonate with these on­-trend Lace Brick Design goods and say to yourself, ‘That’s totally ME!’ when you eye the perfect tank, trucker hat and necklace for your summer adventures! Whether you are camping, hiking, exploring or cruisin’, we can guarantee that some Lace Brick Design swag will make your adventure that much better and stylish as heck!

Within our latest Collection, there are new perfectly-formed tanks, feminine trucker hats and summery necklaces that will leave you weak in the knees. Did we mention that we’ve brought you a gorgeous new Adventure Bag?! Grab this new bag to make all your May-June-July-August adventures chic, chic, chic! Check out all these fab finds on the website, babes, because these new designs are just for YOU! PLUS you can still order your faves from the website too!!

Scroll down to peek at some of our Collection favourites or check out our 2018 Spring+Summer Collection to start shopping now!


Another tank because, well, summer is FINALLY on its way!! Be the change. BE KIND. Our Be Kind tank is simple & cute with a message that reflects a universal value we all adopt! Let’s be kind, true and honest in everything we do, Ponytail Posse! This little number comes in black with either white or gold print so that you reflect whether you’re feeling classic or chic.


Adventure + Nature + Style = a Lace Brick Design Buffalo Trucker Hat! Combine your love for the outdoors with our fresh, summer-inspired colour palette for this year’s cutest cap! Grab one of these to add adorable summer style to your shorts and tank top combos.

Psst… Check out the tank section for the matching design. 


Celebrate summer with this pretty turquoise chain…perfect with your tanned skin! Wear your hair up in a sassy ponytail or down with beachy waves – this necklace will flatter any hairstyle, neckline and outfit with its summery tone and delicate design!


Powerhouse females unite! Let’s support, encourage, and empower one another as we navigate our way through the big, bad boss world. Add one of these GRL BSS tanks to your ever-expanding boss-babe wardrobe and shop for a friend who you think is kicking some serious girl boss tush out there!


Celebrate another trip around the Summer sun with this brand-new colour of Adventure Bag: Teal & Brown! Perfect for road trippin’, car campin’, and mountain travelin’, this bag will serve as the perfect-sized trendy carrier for all your summer adventure needs. You never knew you needed this beautiful bag until you were carrying it in your very hands. Stuff your shoes, clothes, toiletries, jewelry and jackets inside this trendy bag – we promise they’ll fit!

Well Posse, there you have it! Our brand new, locally designed Lace Brick Design Spring/Summer ’18 Collection! After months of planning and preparation, the wait is over. With designs this hot, we anticipate a rush of excitement so snag your size now!

Happy Shopping!

Spring+Summer 2018 Collection

Meet Your Lace Brick Design Team

Logo | Lace Brick Design

Ponytail Posse, have we got a treat for you! Behind every shiny necklace, cozy campfire blanket and wicked adventure bag that you purchase, there are a number of wonderful people involved in the process of getting your Lace Brick Design order into your hands! Lace Brick Design began as a single woman operation with everything from designing and creating to packaging and shipping being performed by one pair of hands. We are now proud to say that we have several individuals working closely together to bring you the absolute best products around! We pride ourselves in filling orders as fast as possible after they are placed…meet the Lace Brick Design team responsible for making it all happen!   

Jackie Lace Brick Design

Jackie Chemelli


Hi!! I’m Jackie, owner/creator of Lace Brick Design.
And here are my LOVES (in a somewhat particular order):
Burgers, the rain, my friends & their tiny humans, crafting, writing, yoga, time in the mountains and solo travel adventures.
I do my best creating barefoot and I learned a long time ago that the creative juices will not flow unless my lips are adorned with some form of lip balm!!

I trust strongly in three core values:
{1} Love your friends and family hard
{2} Design a life that supports your passions
{3} Live in a way that makes the world a softer+prettier place to be and always be authentic

I am unsure whether creativity is an innate gift or if an ability to aesthetically design can be taught. I do know, however, that I have always craved creating. Even as a young girl, I was a maker. I would design jewelry boxes out of egg cartons for my mom, wear belts as headbands, and countlessly rearrange the furniture in my bedroom (…the paint on the walls fell victim too).

Design and adventure have consistently been the pulse of my being and, so, it
was only natural that Lace Brick Design birthed out of a solo, soul-searching trip to Vancouver Island, BC during the Spring of 2013. Walking past a bead store near Kits Beach, Vancouver, I was drawn inside. Knowing that I would be spending hours on a beach, kicking up sand and counting waves, I decided that I would dabble in the art of earring design (why not, right?). I purchased all of the required supplies from the little bead store and voila, a week later I had handmade earrings coming out the wazoo! Adding these to the already accumulating pile of pretty little DIY creations in a corner of my home, I knew my next step: Lace Brick Design.

Lace Brick Design is a lifestyle brand for the adventure-seeking female. In this light, we design jewelry, apparel and camping supply to empower passionate adventurers, lovers of the woods, road-trippers, full moon chasers, and backroad takers! Based near the heart of the Rockies in Calgary AB, Lace Brick Design is dedicated to building strong community vibes and styling passionate, fearless females. We are grateful for a tribe of 18k+ followers on Instagram and over 15+k Facebook peeps! We even have our own official hashtag: #ponytailsandmountaintrails! Alongside our online shop, you can also find Lace Brick Design in 60+ stores across Canada, including Hallmark! Lace Brick Design LOVES being involved with community! We can be found setting up shop at local markets, holding workshops, contributing to local events, and collaborating with other amazing grassroots businesses. Our community members (dubbed the ‘Ponytail Posse’) are THE best around town and we absolutely consider each one of them a part of the Lace Brick Design family!

What began as jewelry design has grown to become so much more: an outlet for all
forms of creative expression, new friendships, feminine empowerment, constant
learning, expansion of an entrepreneurial spirit and now a new line for little girls, Baby Brick! Thank you for joining us on this adventure!! xo

Kelsey Lace Brick Design

Kelsey Woods

Lead Assistant

Kelsey works behind the scenes at Lace Brick Design. She is our content writer, order filler and market go-er and you probably saw her last Christmas if you checked out Curated or Little Modern Market.

She enjoys hiking, travelling and exploring the mountains – surprise surprise that she work here right?! She is happiest when she can use her creative side to share her passions with the people around her, whether that is at events happening around the city, places to explore, or kick-ass deals that Lace Brick has going on. She also loves being part of the fearless female tribe that we have created around Lace Brick Design – everyone we interact with is supportive, genuine and lovely!

Kelsey graduated from the University of Calgary with a degree in Communications, a minor in Business and a craving to write for a living. She also works as an independent Marketing & Communications Contractor, taking on writing, editing, social media, and other online tasks. She aims to support local whenever possible, whether that means working for a small Calgary business or buying her veggies from a local supplier. She looks forward to bringing you more exciting content and quality products with the LBD creative team!

Debbie Lace Brick Design

Debbie Roche

Virtual Assistant

After 10+ years of working in an office, Debbie realized that she is an entrepreneur at heart. Freedom is her biggest value and she wanted to be able to work from home, travel and never have a limit on her income. Debbie also LOVES inspiring and helping others pursue their dream work. When she sees an entrepreneur who is passionate about what they do, she instantly wants to help. Debbie started as a Virtual Assistant back in May of 2016 and her small VA business grew pretty quickly. Realizing that as a solopreneur, she would only be able to serve a small amount of clients, she set out to create a business model where more small businesses could receive the support they need. In January 2108 Roche Online Business Services was born.

As well as having a vast administrative and customer service background, Debbie holds a Bachelor of Science as well as various courses in media and communications as well as Project Management from BCIT. In January 2107 she completed the Foundations in Digital Marketing at Red Academy.

Debbie was born in Scotland but has lived in Canada for the past 12 years. Alongside running a business, Debbie runs a podcast called DebTalks. She is also on the board of the Kitsilano Showboat and in her spare time (i.e. 6am in the morning) can be found working out at her local barre studio, doing yoga or trying to meditate.

Colleen Lace Brick Design

Colleen Conrad


Colleen Conrad is the owner and artisan behind Bella Love Designs. She’s a true ‘Alberta babe,’ born in Calgary and raised on the prairies. Horticulture brought her to the Calgary area, and a longtime love of the city kept her there.  She comes from a long line of amazing female tailors and stitchers, and happily lives with her husband and fur babies. She is a boho hippie at heart, is completely addicted to crystals, and finds true joy in a needle and thread. Colleen is overjoyed to be a part of the Lace Brick Design team!

Meghan Unger


Meghan lives in Olds, Alberta with her husband and two beautiful daughters. She is originally from BC and misses the trees and mountains often. She started her photography journey when she was pregnant with their first daughter and what started as a hobby, slowly but surely, turned into a full-time business. She tries to find beauty in the simple and subtle things. The connections and details that might get overlooked. The relationships. The love. So that you can look back on those images in 10, 20, 50 years and not only remember them, but feel them as well. She is so grateful for all of her beautiful clients. 
Meghan has been Lace Brick Design’s photographer since 2016 and continues to capture the essence of the brand perfectly!


Photoshoot Make-Up Artist

Ashleigh was  born and raised in a small town in Central Alberta, Canada. She married a local boy 11 years ago and together they have 3 children. After graduating high school in 2003, she moved out to Vancouver, British Columbia and attended Blanche MacDonald Centre. She graduated in 2004 with a Diploma in Esthetics and Makeup Artistry. She has a passion for accentuating her clients natural beauty by customizing each makeup application for individual skin tone, skin type, eye colour and face shape. She truly believes that ‘less is more’ and you don’t need to change the way you look with makeup. Simply use products and tools to showcase your natural beauty and let that beauty shine through. She has had a ton of fun over the years collaborating with many brands and companies including Miss Rodeo Canada photo shoots and speaking at their Annual Seminars, as well as doing makeup for our local Alberta brand, Lace Brick Design. Her work has appeared in Canadian Cowboy Magazine, DOTE Magazine, Foxx Worthee’s Album Cover and a live segment for CTV Live Morning Show. 


Photoshoot Hair Stylist

A born & raised YYC girl, Robin has always loved anything that involved any sort of creativity. Over the years, she has been able to channel that creative energy to 2 specific areas in beauty- hair styling & makeup artistry, with her passion geared towards bridal beauty & creative photo shoots. Since the establishment of Avenue Beauty, she has had the chance to work along side an incredible team of talented artists & stylists, as well as being on the business side as the beauty & booking coordinator and most recently becoming owner. She continually strives to grow her skills by collaborating with local photographers to create a vision sought after by both; educating herself in hairstyles & makeup looks that are currently trending & to work along side some beautiful brides to create their envisioned look for their special day. Having the opportunity to network and work with other local YYC creative minds fuels her passion for the industry & she loves the sense of community that come with it. With an artist eye for detail & relaxed personality, she will being an amazing energy to any event.

There you have it, Ponytail Posse – your ever-growing Lace Brick Design team! We would love to meet you too! Email us, comment on our Instagram and Facebook posts, and come visit us at local markets!